Friday, May 23, 2008

Quixtar Amway Global Goes Mainstream

Question: What do “Grey’s Anatomy,” “The Price Is Right,” and “Late Night with David Letterman” all have in common?

Answer: Between now and the end of August, the QUIXTAR®/AMWAY GLOBAL™ national advertising campaign will run during episodes of all of these shows, and many others that are top-rated.

On May 26, 2008, Amway Global will kick off a television ad campaign on national and local cable stations. Beginning that day, television ads will start running in select markets. These ads build on and complement the message of our print ads placed in magazines such as Time, Newsweek, and Fortune.

This ad campaign seeks to increase awareness of the company and create a positive impression about the brand. And from what I've seen so far, this is only the beginning of the national advertising.

Get ready for more Amway products commericals!

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